as a unit of national basic industry, the modernization degree of highway transportation enterprises directly affects the social progress and economic development of our country. Although the copyright protection of highway transportation enterprises is still out of the public's attention, the status and role of copyright protection as one of the weather vane of modernization is beyond doubt. This paper discusses the importance of copyright protection in China's road transport enterprises, and discusses the problems in this regard, and puts forward a series of corresponding countermeasures, including improving the awareness of copyright protection of the leadership, establishing a special copyright management department to train relevant talents, strengthening the copyright protection of advertisingcreativity, and paying attention to the network copyright protection in the road transport industry.