国际中文开源期刊平台

算法个性化定价的反垄断保护研究

Research on Antitrust Protection of Algorithm Personalized Pricing

法学进展 / 2024,6(1)：51-64 / 2024-03-07 222 180

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• 作者： 谢佳妮     
• 单位：

  上海政法学院经济管理学院，上海

• 关键词： 算法个性化定价；反垄断法；平台经济；市场竞争；消费者福利
• Algorithm personalized pricing; Anti monopoly law; Platform economy; Market competition; Consumer welfare
• 摘要： 算法个性化定价是平台经济在推动互联网电商发展时因算法技术而衍生出的新问题。我国反垄断法对互联网垄断领域的监管和处罚政策从任其自由发展转变为发展与规范并重，预示着我国反垄断已步入平台经济创新发展新阶段。基于此，本文拟通过解体算法个性化定价的运作流程，剖析算法个性化定价之下市场竞争和消费者总体福利等因素受到的影响，引出算法个性化定价行为对反垄断法保护权益的损益分析，同时结合反垄断法的宏观政策定位目标和算法个性化定价的客观发展阶段，从逻辑选择、价值平衡、干预限度、综合治理四个方面对算法个性化定价进行多角度规制，提升反垄断法对算法个性化定价的规制能力，以期更灵活动态地维护互联网市场的竞争秩序，促进创新激励。
• Algorithm personalized pricing is a new problem derived fromalgorithm technology when platform economy promotes the developmentof Internet e-commerce. The regulation and punishment policy of China’santi-monopoly law in the field of Internet monopoly has changed fromfree development to equal emphasis on development and regulation, whichindicates that China’s anti-monopoly has entered a new stage of innovation and development of platform economy. Based on this, this article intends toanalyze the impact of market competition and overall consumer welfare underalgorithmic personalized pricing by dismantling the operational process ofalgorithmic personalized pricing, and introduce the profit and loss analysisof algorithmic personalized pricing behavior on the protection of rightsand interests under antitrust law. At the same time, it combines the macropolicy positioning goals of antitrust law with the objective development stageof algorithmic personalized pricing, from logical selection, value balance,intervention limits, etc The four aspects of comprehensive governance are toregulate algorithmic personalized pricing from multiple perspectives, improvethe ability of anti-monopoly law to regulate algorithmic personalized pricing,so as to maintain the competitive order of the Internet market more flexibly anddynamically, and promote innovation incentives.
• DOI： https://doi.org/10.35534/al.0601005
• 引用： 谢佳妮．算法个性化定价的反垄断保护研究［J］．法学进展，2024，6（1）：51-64.