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以商标法“在先权利”条款对姓名权 进行保护的合理性探讨

Discussion on Reasonableness of Protecting Name Right in the “Prior Rights” Clause of the Trademark Law

Advance in Law / 2021,3(3): 208-215 / 2021-07-19 711 582

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• Authors: 张哲     
• Information:

  中南财经政法大学法律硕士教育中心，武汉
  

• Keywords: 商标法；姓名权；在先权利；商品化
• Relative status behavior; Autonomy of will; Ethics and morality; Behavior of bigamy
• Abstract: 我国并没有明确人格权商品化权利的规定，但随着侵犯名人姓名权等在先权利的商标案件逐渐增多，法律适用成了困扰理论与实务两界的主要问题。“乔丹商标案”仅是众多案件中的热案，但依照该案例发布的指导案例以及相关司法解释，确定了以《商标法》“在先权利”条款对姓名权等在先权利进行保护的法律适用思路。这不仅是对以统一的人格权权利来分析该类案件的思路的支持，也是对我国民法所确定的原则性条款的考虑，合理的维护了权利人的姓名权。
• The strong instrumentalism of the autonomy of will and the prior ethics of humanity have their own shortcomings, but they cannot complement each other. The autonomy of will is restricted and restricted by ethics, morality, and the maintenance of marriage and family by the marriage and family law in the behavior of relatives. The hysteresis and stability of ethics and morals themselves are gradually emerging in the current era of rapid development and social life. Out of touch. These problems make part of the legal interests in the kinship behavior fail to be well protected. The intervention of the state coercive force maintains modesty while properly adjusting the relationship between the two is the focus of this article.
• DOI: https://doi.org/10.35534/al.0303022
• Cite: 张哲．以商标法“在先权利”条款对姓名权进行保护的合理性探讨［J］．法学进展，2021，3（3）：208-215．