In the 21st century, the brand market is increasingly fierce. In order to enhance consumers’ memory of
the brand, some merchants began to gradually adopt a new marketing way of —— five-sense marketing.It brings
considerable economic revenue to the stores and establishes a deeply rooted terminal image for the brand.This
article takes Starbucks as an example, and combined with five-sense marketing, discusses how Starbucks builds
brand five senses and how to make customers have a good consumption experience.