People in southern Hubei have left a lot of intangible cultural heritage treasures. Intangible cultural
heritage is not only a traditional cultural component of an era, but also a material carrier. However, facing the
problems of how to inherit the intangible cultural heritage of Southern Hubei in a living state. This paper will
sort out the categories and characteristics of intangible cultural heritage in southern Hubei, use the integration of
digital technology and material cultural heritage of Southern Hubei, through the interactive situation of digital
media, let it return to the traditional daily participation in people’s life, connect the digital resources with the
external economy, let the intangible cultural heritage of South Hubei go out and lead the local people in southern
Hubei To truly inherit and develop intangible cultural heritage.