Known as “the first floor of the world”, the Yellow Crane Tower is a historical treasure handed down
from the thousand-year culture of Jingchu. However, completely disjointed from its market potential, the yellow
Crane Tower scenic spot produces some homogenized and monotonous low-quality souvenirs or replicas of the
image of the Yellow Crane Tower itself, and lacks high-quality cultural and creative products to provide image
support and publicity media for the scenic spot. Improve yellow crane tower, and the quality of the product,
inheriting fine traditional culture of the yellow crane tower is the main purpose of my research, using the onthe-spot investigation, literature research and field research methods to analyse yellow crane tower scenic spot
and product status quo and problems, draw conclusions, to fully learn from successful cases, combined with modern science and technology, to keep pace, Design high quality cultural and creative products full of cultural
connotation of yellow Crane Tower